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Life by Sofinah


Welcome to sofinah shop's seasonal online magazine. WHEN YOU FEEL GOOD YOU LOOK GOOD.

 

The Resort Issue

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Life by Sofinah


Welcome to sofinah shop's seasonal online magazine. WHEN YOU FEEL GOOD YOU LOOK GOOD.

 

The Resort Issue

 

THERE'S ROMANCE IN THE AIR!

As shopkeepers we like things steady and smooth. We are always planning ahead and making decisions that feel right to us. That way we're only taking small risks at a time. But you can never play it safe; turbulence is a fact of our business life...and flying! And we do love to travel – sometimes that only means longing for a journey. Either way, we love to do it in style.

The Resort Issue is all about wanderlust, travel dreams and pop of color. We want to take you for an adventure full of bright prints, delicate silks and smooth flavors. Not to forget all the pampering that we always look forward to on a holiday!

Sometimes it's fun to dress according to the culture. If you leave for a city getaway be practical with basics. But if the destination is warm and sunny don't be afraid to choose all the colorful things from your wardrobe. Spring is a flirty season so why not play along and feel bohemian in a romantic lace blouse. Let your everyday style have a vacation too.

This spring is still a tribute to the 70's but in a more feminine and sensual way. The focus is on the waist. Try A-lined skirts or wide legged pants. Sailor style buttons in front give them a nice new twist. Complete the silhouette with a fitted top. 

Want to stand out in the crowd? Choose romantic and flowy maxi dresses in pastels or bold prints. Or try the new take on stripes. Now they come vertical as well!

Colors to fall for this spring are cream, cool cognac, palest pink, light grey melange, navy blue and hot red. Step out of your comfort zone or mix and match with your go-to colors.

SOFiNAH Shop is packed with fine fashion stories. We are located in Helsinki Finland and our handpicked selection includes clothing, accessories and make-up from international labels, with high quality, esthetics and ethical values in common. They are wardrobe favorites with a soul. We ship world wide so feel free to visit our web shop.

Hop on and join the ride in Life by Sofinah!

xx, Annika & Thia

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Summer vibes


 

Season's top 5

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Summer vibes


 

Season's top 5

Delicate pastels, bohemian jewelry and cool shades are all a big part of spring and resort collections. We picked out for you the most interesting must haves of the season.


jane KØnig jewelry

First thing you notice is the incredibly well designed packaging. The beautiful boxes combine the trendiest colors: petrol, saffron, silver, orange, navy and pink. But what's inside is even more intriguing.

Jane Kønig's jewelry is whimsical yet delicate. We especially love the star sign tags with long necklaces in either rhodinated silver or plated gold.


LITTLE RED DRESS

The French brand Le Mont Saint Michel knows how to make a gorgeous dress. This refreshing style takes on the classic little black dress look amazingly. Chili red is the hottest color of the SS16 season. Wear it with bare legs on a holiday or combine with skin colored fishnets.

The beautiful cut makes your shoulders and posture look fabulous. This versatile knitted A-lined dress in viscose and nylon will make you stand out! Finish the style with some bronzer and laid back hair.


AIAYU CLUTCH

Aiayu clutches are made of the same luxurious cashllama material as the knits we love so much. The black one comes with a metal chain to wear cross-bodied if desired. Put together a simple outfit with a crisp Aiayu shirt and trendy shades. 


DOGEARED JEWELS

Dogeared is known for its goodwill jewels. This season they add even more of that Californian style. The bohemian jewelry combines silver and gold with colourful threads, tassels and beads. The style is simple and free spirited.

These necklaces and bracelets are the perfect way to bring instant summer vibes to your outfit!

Dogeared will always design with the planet in mind. Every jewel is infused with positive energy and handcrafted in the Southern California studio.


LIVE. LOVE. LE SPECS.

Le Specs has a new line of luxury sunglasses; Le Specs Luxe. They come in a stylish white leather box and the materials are top notch. The regular line is full of cool options as well. You can find futuristic shapes, metal finishes and mirror lenses in both of them. This season embraces the statement shades!

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Bohemian Rhapsody


Happy to introduce

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Bohemian Rhapsody


Happy to introduce

There is nothing more relaxing than wearing a light maxi dress on holiday. Feeling the sea breeze on the delicate fabric and looking fabulous without any extra effort. On the other hand printed maxi dresses are the fastest way to achieve a holiday mood – even if you are home. 

The feminine and floaty nature of these Lily and Lionel dresses bring together comfort and timeless 70's style.

The truly phenomenal collections are ethically produced in India. The unique designs and unquestionable high quality have provided the next 'must haves' for any style seeker. 

THE brand

Lily and Lionel was founded by London Collage of Fashion graduate Alice Stone. An on-going family heritage within the textile industry, combined with her love of fashion, has allowed Alice to create a gorgeous selection of artistic scarves and beautiful clothing. Alice's grandparents – the original Lily and Lionel – established the family roots within fashion during their early years. Lily was a dressmaker who had a strong talent for design, creating, and making all of her own clothes, whilst Lionel supplied apparel to some of London's most glamorous stores. The success story continues now for Lily and Lionel, with high end stockists like Harrod's and Liberty's.

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California dreaming


Everyday outfit

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California dreaming


Everyday outfit

Succulents, cactuses, sandy tones and soft suede. California dreaming is so easy these days! Decorate your home to look like a bohemian desert and dress accordingly. We love MDK's new fringe mini skirt paired with Rails denim shirt for a relaxed look. Finish the atmosphere with Laboratorio Olfattivo's Agrumeto room diffuser – the perfect choice for a world traveller.

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Get sunkissed


 

Making faces

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Get sunkissed


 

Making faces

While waiting for the summer to give you that sun kissed look you can easily cheat a bit with these seven steps:

1. Use un cover-up to get an even skin tone with the skin2skin foundation brush. For a super glow mix it together with the newest RMS product, the amazing rose gold Master Mixer.

2. Put Burity Bronzer on your forehead and cheeks – using the skin2skin blush brush horizontally!

3. Put the bronzer also on your eyelids and almost up to the eyebrows with your fingers.

4. If you want or need you can fix this make up with the un powder to get rid of extra shine during the day.

5. Use the new Master Mixer or the classic Living Luminizer to higlight your features. Use it under your eye brows and on the highest part of your cheekbones as a triangle outside your eyes and also in the inner corner of your eyes by using the brightening brush.

6. Mix your favorite lip2cheek with the bronzer to create a more shiny lipgloss.

7. Lots of mascara will give you seductive eyes...

Your sunkissed look is completed with a big smile a l'a Jenna, our model and co-worker.

Makeup by Susanna Back

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Eat your greens


 

Food

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Eat your greens


 

Food

Green smoothies are an excellent energy boost and a safe way to detox. Enjoy this fresh drink for breakfast or as an afternoon snack. 

 

Green velvet

1/2 avocado

1 sweet pear

300 ml almond milk

1 handful baby spinach

1 tsp matcha powder

2 pitted dates if necessary

5 ice cubes


Spoon the avocado into a blender. Peel the pear and slice it. Add almond milk, baby spinach and matcha powder. If you have a sweet tooth you might want to add two pitted dates into the mix. If your almond milk contains sugar the dates aren't necessary.

Add ice cubes and blend for a few minutes until smooth. Enjoy while cold.

serves 2

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Great Escape with Jolie Spa


 

Travelling in the hoods

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Great Escape with Jolie Spa


 

Travelling in the hoods

Each season we want to recommend some of the greatest places in our neighbourhood. This time we picked our favourite place for ultimate relaxing, Jolie Spa.

Jolie Spa uses amazing natural cosmetic brands for a luxurious treatment.

We are happy to offer Life by Sofinah's readers a special treatment called SOFiNAH ESCAPE at Jolie Spa.

It's a detoxing and relaxing full body treatment with dry skin brushing and massage to help improve circulation. Afterwards you feel energised and your skin is glowing like you had your morning coffee on a sunny peer. Coffee beans are actually used in the treatment for their stimulating effect.

The limited edition is available 15.3.–31.4.2016.

117 €/75 min.

As Life by Sofinah's readers you also get a -15% discount on Jolie's webshop. You can use the code when purchasing products from Patyka, Iroisie or Absolution.

Use code SOFINAH (valid 15.3.–31.4.2016) at www.jolie.fi

 

Jolie Spa

Kalevankatu 17 B, Helsinki Finland

+358 50 326 3111

www.jolie.fi

 

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Mantra


It's time to wrap it up

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Mantra


It's time to wrap it up

”A smile is the prettiest thing you can wear."

– Someone really wise –

 

Psst!

Please remember that all orders from our shop come gift wrapped for a little everyday luxury.

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Subscribe


THE READY-TO-WORK ISSUE will be released DURING september 2016.

SUBSCRIBE TO OUR MAILING LIST AND GET NOTIFIED

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Subscribe


THE READY-TO-WORK ISSUE will be released DURING september 2016.

SUBSCRIBE TO OUR MAILING LIST AND GET NOTIFIED