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Life by Sofinah


Welcome to sofinah shop's seasonal online magazine. WHEN YOU FEEL GOOD YOU LOOK GOOD.

 

The ready to work Issue

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Life by Sofinah


Welcome to sofinah shop's seasonal online magazine. WHEN YOU FEEL GOOD YOU LOOK GOOD.

 

The ready to work Issue

Easy and effortless never looked this good!

 

It’s time to get back to work after a well deserved holiday. We love to look good every day of the week, but sometimes our busy schedule makes it a challenge. So we decided to let you in on some of our secrets on how to get ready for work without any fuss:

 

  • Pick colors and cuts that you feel comfortable in.
  • When all the items in your wardrobe work well together you save time and effort!
  • A few trendier pieces give the classics a new edge and a lot more styling opportunities.
  • Mix and match! There’s no need to give up your favorite lace dress just yet. Wear it with a knit or a leather jacket for some edgy contrast.

 

We think it’s very important to enjoy the little things after the summer holidays. Don’t be too hard on yourself – remember self respect! Set boundaries, make time to do the things you love and be a little selfish. Sometimes it’s ok to say NO.

Do something special this fall. Spend the night at a hotel instead of taking the night bus home. Or get a makeup from a professional.

The most important thing is to feel good in your own skin. Everything seems easier when you don’t have to doubt yourself. At SOFiNAH we dress differently form day to day, and we offer everything from feminine and colorful to minimalist and edgy. We fall in love with different pieces when we go to our seasonal buying trips and know right away how we want to style them with the clothes we already own. That’s something we hope you too will experience when coming to our shop.

We want to choose clothes and accessories that are influental to us. Stop by and we will help you find your new favourites from our autumn collections!

xx, Annika & Thia

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Fall favorites


 

Season's top 5

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Fall favorites


 

Season's top 5

We are so excited to show you all the new favorites in our shop. From organic lip care to ethical angora knits, these products are selected with love.


Henné

Henné is a quality brand focusing on organic lip care. The minimalistic jars look sophisticated and the balm and scrub are simply pure bliss.

Aronia berry is an antioxidant-rich fruit which gives the Rose Diamonds Lip Exfoliator its natural pink hue.

Other ingredients used in Henné products include cane sugar, bees wax, coconut oil, cocoa butter, shea butter, avocado and jojoba oil, vitamin E and rose essential oil.

Sounds delicious doesn't it!

 


JAne KØnig

Remember self respect! For a little everyday reminder may we suggest the lovely Jane Kønig pendant LOVE LETTERS.

"I ♥ me" is just one of the options. You can form your own message by choosing the letters you want. Complete your LOVE LETTER with a yellow star, red heart or green clover.


gai + lisva ♥ Project AJ117

 

Contrasts make an outfit interesting. We love layering and this feminine lace top from our new brand Gai + Lisva looks perfect underneath a warm jumper.

Project AJ117 uses delicate and exclusive natural fabrics like silk, viscose and cotton. Our favorite this season is their ethical angora knit. Pick your favorite from several styles and colors.

 


Blank

Details are everything!  –bl^nk– design is all about delicately crafted accessories and ethnic inspired clothing with a perfect balance between desire & wearability.

The collections are ethically handmade in India. When you look closely you can see the amazing craftsmanship. Little pieces of leather, beads and stitching form a beautiful design.


RMS Beauty

RMS Beauty has launched their first powder eyeshadows and they are divine. Swift Shadows deliver the same light reflective finish than all the previous products. The color range is extremely beautiful for fall.

*Photo borrowed from RMS Beauty's Instagram.

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MASKA – knitted stitch


Happy to introduce

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MASKA – knitted stitch


Happy to introduce

We are so happy to welcome this new brand to our shop! MASKA is dedicated to creating exceptional clothes where yarn, fabric and design come together in perfect harmony. Each MASKA garment is crafted from natural fibres carefully selected for their lasting beauty.

 

The brand


Maria Svensson founded MASKA in 2009 and launched the brand a year later. The mission was clear: to design relevant, quality garments that transcend the seasons and to produce them in a sustainable way.

“We always thought that something made with great care inherit something sublime – a soul. At MASKA we want everyone to discover the beauty and allure of exquisite yarns, fabrics and refined detailing that we love so much ourselves. We make the clothes we have always dreamed of wearing."

Passionate about yarn and artisanal knitting techniques the first MASKA collection consisted of a range of cardigans (MASKA means “knitted stitch” in Swedish). The idea was to start a brand that took the best parts from the hand knitting world – the quality of yarns and the elaborate structures – and make it commercially available.

 
 
We always thought that something made with great care inherit something sublime – a soul.
— Maria Svensson
 

This fall is all about knits but we are going to expand the collection to include shirts, skirts and dresses next season. So there’s something to look forward as well!

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Desk to dinner


Everyday outfit

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Desk to dinner


Everyday outfit

The easiest way to dress is to pick an outfit that works well both at the office and after work. We really love a pair of well fitted jeans with a lace top. Add mis-matched earrings –this fall's biggest jewelry trend – to complete the look.

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Darker kiss


 

Making faces

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Darker kiss


 

Making faces

Dark lips took over the AW2016 catwalk. Our favorite shade this season is Diabolique Lip2Cheek from RMS Beauty. Add one layer that looks like a soft touch of red wine on your lips. Or go for a bolder and intense look with multiple layers.

Give your diabolique lips a glamorous 3D effect by applying the shimmery Living Luminizer or the golden Master Mixer on your cupid's bow as well as in the center of your under lip. Let the lips do the talking!

*PHOTO by: ALEXANDER DAHL

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Wholesome salad


 

Food

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Wholesome salad


 

Food

It's time to add some warmth into our salads! Eggplant goes very well with fried halloumi cheese and sweet cherry tomatoes. Add some parsley as a finishing touch. Bon appétit!

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Halloumi salad for two

 

lettuce of your choice

250 g cherry tomatoes

1 eggplant

1/2 dl olive oil

salt

black pepper

package of halloumi cheese

fresh parsley


First weep the eggplant. Slice it and then sprinkle salt on top of them. Excess juice will come out in 15 minutes. Rinse with water. Cut the slices in cubes and fry them in generous amount of olive oil. Add salt and pepper.

Shred the lettuce and cut the cherry tomatoes in halves. Add soft eggplant on top. Slice the halloumi cheese and fry them on a dry pan.

Top the salad with fresh parsley.

 

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Hotel Lilla Roberts


 

Travelling in the hoods

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Hotel Lilla Roberts


 

Travelling in the hoods

This time we´d like to recommend you the lovely Hotel Lilla Roberts. It is our go-to hotel if we need some extra pampering. Sometimes it´s fun and relaxing to take a holiday in your own home town. Or maybe just stop by for a deluxe hotel breakfast at restaurant Krog Roba or enjoy an unforgettable cocktail at Bar Lilla e.

With a campaign code LILLA you will receive -10% discount of the daily flexible rate from your bookings made through their web page.

 
 

Pieni Roobertinkatu 1-3
00130 Helsinki
FINLAND

www.lillaroberts.com

 

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Mantra


It's time to wrap it up

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Mantra


It's time to wrap it up

Om Namah Shivaya.
— "I bow to the inner self."

Psst!

Please remember that all orders from our shop come gift wrapped.

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